The theatre became a centre of excellence hosting regular opera and ballet seasons, and expanding the range of family productions. In 1994 Sir Andrew Lloyd Webber took up residence with Joseph and the Amazing Technicolor Dreamcoat starring Phillip Schofield, and broke box office records. In the theatre’s centenary year Birmingham Hippodrome hosted the Royal Variety Performance attended by Her Majesty the Queen. It was the first time the event had taken place outside London.
Birmingham Royal Ballet performed The Nutcracker for the first time on the 29 December 1990.