As Moss Empires grew they were able to book famous names and spectacular shows, Birmingham Hippodrome was given a new lease of life. The adjoining City Assembly Rooms, became part of Birmingham Hippodrome. The rooms could be hired for private functions but their main use was for dancing in Tony?s Ballroom. It was a decade where big band music, radio and cinema performers were all popular.

The first ice show was staged for four weeks at Christmas in 1937. The first full length musical ?Me and My Girl? opened on 23 January 1939.

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