At the end of 1999 the theatre closed its doors for a £35million redevelopment, reopening on 11 November 2001. Improvements included a 206 seat studio theatre, new bars, dressing rooms and improved disabled access. Welcoming audiences averaging around 550,000 each year, Birmingham Hippodrome can lay claim to the highest regular annual attendance of any single theatre in the UK.

In 2013 625,732 tickets were sold, the most in 50 years!

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