Danny Kaye’s week-long appearance in a variety show in June 1949 brought lots of excitement to the people of Birmingham. Due to unprecedented postal bookings, it was decided to open the box office on a Sunday, solely to take bookings for his performances. People started queueing the day before but were encouraged to go home and return the following day. When the queue reformed the following day, it wound around the streets of Birmingham from the Hippodrome and eventually made it to the Bullring. It was estimated that there were 10,000 people in the queue, although not all of those who had waited could be served. Half of the 24,000 tickets available were sold on that one day.