By the 1900s programmes were more magazine in style with coloured covers and illustrations. They had paper seals to protect them from being re-sold.
During the time Moss Empires operated Birmingham Hippodrome its programme designs were nearly identical to all the other theatres on the circuit. A number of programme proofs with handwritten notes in the collection show how programmes were changed for different venues.
Today’s programmes are glossy booklets packed full of content from features about the performers and performance to advertisements, articles and even quizzes.
Programmes are collectable souvenirs and an important part of the theatregoing experience. For many they trigger memories of a good night out.